aspects that really have nothing to do with product. This Lowe's ad may show a romantic relationship, but it is the sweet nostalgia of the two childhood sweethearts that really draws viewers into the storyline and the value of what Lowe's products offer: building a home, not just fixing up a house. Endorsement Appeal, we all know that many of the professional athletes, actors, actresses and celebrities that push products aren't necessarily an important part of the product, but the effect is still felt. Ikea ad, there is a clear reference to the insanely popular TV show, Game of Thrones. Emotional Advertising Appeals, appealing to your audience's emotions can be achieved through strong imagery, impactful text or powerful music. The point of this ad was to get the viewer to identify the product with a certain class.
Product shots, for example, have to be well lit to provide rational customers with the best opportunity for comparing and choosing the product right for them. The ads appeals to consumers' need to feel part of something or included: Even the Game of Thrones tries to stay within budget by shopping at ikea, like everyone else. 0, shares, what is the Sex Appeal? Transparent Appeal Not everything about your brand is ideal. Amy Bax is interested in providing innovative informational resources to entrepreneurs. In this Lego ad, the clear connection is that Lego helps children imagine, solve problems and work toward a better future. Through a unique and exhilarating 5-D experience, it allows participants to go beyond virtual reality and actually feel what it would be like to jump off a cliff or walk through the world's most beautiful beaches.
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